Jerry West: The Man Behind the NBA Logo

The Inspiration for the Iconic Emblem

The iconic NBA logo has become synonymous with the sport, and its striking silhouette is instantly recognizable to fans worldwide. However, few know the captivating story behind its creation, which was inspired by the unforgettable image of NBA legend Jerry West.

The Birth of the Logo

In 1969, the NBA commissioned renowned designer Alan Siegel to create a new logo for the league. Siegel drew inspiration from numerous sources, including the basketball's trajectory, the triangular shape of the court, and the dynamic movement of a player. However, it was a series of photographs of Jerry West that ultimately captured his imagination.

West's Unforgettable Image

West, a 14-time All-Star for the Los Angeles Lakers, was known for his incredible athleticism and signature dribbling style. One particular image, shot by photographer Wen Roberts, showed West mid-dribble, his body perfectly poised as if suspended in the air. It was this image that Siegel ultimately chose as the model for the NBA logo.

Unveiling the Truth

For decades, the identity of the player in the NBA logo remained a closely guarded secret. However, in 1997, Siegel finally revealed that it was indeed Jerry West who inspired the iconic emblem. West was initially surprised by the revelation but later expressed his pride in being associated with such a timeless symbol of the sport.